Ch. 10 - Marketing Exam
Authored by Paul Arrington
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33 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 4 pts
Marketing can be defined as:
creating, communicating and delivering value to customers
The same as Advertising
Selling things at the market
None of the above
2.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
This marketing function involves setting the value of products and services
Distribution
Promotion
Pricing
Financial Analysis
3.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Markup Price formula is: SELLING PRICE = COST + MARKUP
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
A marketing plan to use Tiger Woods
Person Marketing
Place Marketing
Event marketing
Organization marketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
A marketing plan for the Bud Biliken Day Parade
Person Marketing
Place Marketing
Event marketing
Organization marketing
6.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
A marketing plan to promote Wisconsin Dells
Person Marketing
Place Marketing
Event marketing
Organization marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
A marketing plan for a United Way fundraiser
Person Marketing
Place Marketing
Event marketing
Organization marketing
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