NCC Monroe's Quiz

Monroe's Motivated Sequence can only be used to persuade someone to buy something

• True

• False

The first step of Monroe's Motivated Sequence is...

• Need

• Call to Action

• Attention

• Satisfaction

Which of the following would NOT be an appropriate appeal in the need step?

• Identifying a problem

• Explaining how to carry out an action

• Presenting an opportunity for beneficial change

• Pointing out a need for improvement

In addition to presenting the solution, the solution step should also ensure that the solution is presented as being practical and _________.

• Easy

• Cheap

• Pleasant

• Effective

During the visualization step you should be presenting the direct ______ of the solution and the direct ______ of not taking action.

• benefits; harms

• relevance; barriers

• harms; benefits

• barriers; relevance

What do we call the step where we provide the audience all of the information they need to use the solution?

• Cue to Action

• Demand Call

• Call to Action

• Persuasive Cue