Digital Marketing Part 2

Which of the following is NOT mentioned as a component of marketing in the learning material?

• Market research

• Product development

• Customer service

• Quality control

Who are involved in the processes of marketing as per the learning material?

• Manufacturers, retailers, wholesalers, ad agencies, market research firms, etc.

• Government agencies, non-profit organizations, educational institutions

• Suppliers, distributors, logistics companies

• Financial institutions, banks, investment firms

Marketing involves creating, communicating, delivering, and exchanging offerings that have value for which of the following?

• Only for customers

• Only for clients

• Only for partners

• Customers, clients, partners, and society at large

What is the ultimate goal of marketing when it comes to offerings?

• Maximizing production

• Minimizing costs

• Optimizing value

• Expanding distribution

What is value in the context of marketing according to the provided definition?

• The cost of a company's offering

• The benefits buyers receive that meet their needs

• The profit a company makes from its offerings

• The brand reputation of a company

Which of the following is NOT mentioned as a stakeholder in marketing?

• Clients

• Partners

• Competitors

• Society at large

Marketing involves all of the following EXCEPT:

• Communicating offerings

• Delivering offerings

• Creating offerings

• Guaranteeing product success

Which of the following is NOT a type of digital marketing?

• Content Marketing

• Social Media Marketing

• POS marketing

• Pay Per Click (PPC)

What does SEO stand for in digital marketing?

• Search Engine Optimization

• Social Engagement Online

• Strategic Enterprise Operations

• Secure Electronic Operations

Which type of digital marketing focuses on marketing through mobile apps?

• Content Marketing

• Affiliate Marketing

• Mobile Marketing

• Email Marketing