
Unit 14 Business Online LA A Part 2
Authored by Nirmal Nair
Business
12th Grade
Used 2+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does Relationship Marketing focus on?
Prioritizing new customer acquisition over customer retention
The importance of retaining customers and rewarding loyalty
The benefits of frequent price promotions to attract customers
The use of social media as the only channel for marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main benefit of relationship management for businesses according to the text?
It helps in creating a new product line.
It assists businesses in saving money by retaining existing customers.
It increases the cost of marketing strategies.
It reduces the quality of customer service.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the advantages of online presence for a business mentioned in the learning material?
It limits the audience to local customers only.
It decreases brand/business awareness.
It reaches a global audience on a 24/7 basis.
It restricts the ability to provide customer services.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does online presence benefit small businesses according to the learning material?
It prevents small businesses from competing with larger players.
It enables small businesses to compete with larger players.
It increases the cost of attracting customers.
It provides outdated information to customers.
5.
MATCH QUESTION
1 min • 1 pt
Match the online presence with its closest meaning.
Apps
Simplest method to have an online presence instead of creating a website
Social Media
Opportunity to engage 24/7 using mobile devices
Online Listing
Sell products online without a website or an online store
Website
The most common method for businesses to have an online presence
Marketplace
Provides a chance to engage with customers on a one-on-one basis
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which businesses usually prefer to use an Online Listing?
A) Large international companies
B) Small local businesses that do not want to invest in a website
C) All businesses regardless of size
D) Online-only businesses
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
For what purpose might businesses choose to have an Online Listing on platforms like Yell.com or Google Places?
A) To conduct online transactions and sales
B) To receive and answer inquiries
C) To host their website content
D) To track their competitors' activities
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