ISC301 76-100

Marketing that takes place without the help of intermediaries is called:

• direct marketing.
• disintermediation
• pure-play e-tailing
• e-malls.

In direct marketing:

• shipments are made directly from the seller to the customer.
• electronic distributors must be used.
• customers are contacted directly without the help of intermediaries.
• sales are made in malls only.

An online seller of travel services that generates revenue by charging fees for its services is an example of a(n):

• market maker.
• transaction broker.
• content disseminator.
• viral marketer.

A marketer that uses e-mail to advertise to potential customers is called a:

• market maker.
• transaction broker.
• content disseminator.
• viral marketer.

A company that creates and manages many-to-many markets is called a:

• market maker.
• transaction broker.
• content disseminator.
• viral marketer.

In an e-market, Federal Express is an example of a(n):

• intermediary.
• service provider.
• content disseminator.
• viral marketer.

All of the following are potential sources of revenue for online independent travel agents EXCEPT:

• direct marketing revenues.
• transaction fees.
• subscription fees.
• advertising fees.

Which of the following is true of virtual banks?

• Virtual banks have no physical location.
• Virtual banks combine online and traditional branch banking services.
• Stringent regulations have eliminated fraud risk in virtual banks.
• Virtual banks have proven very successful and profitable.

are customers who are willing to shop online because they dislike going to grocery stores.

• Leading edgers
• Time-starved customers
• New technologists
• Shopping avoiders

All of the following are examples of interactive entertainment EXCEPT:

• Internet gaming.
• purchasing theatre tickets online.
• adult sites.
• fantasy sports games.