The choice of colors in design

Why brands use blue ?

• Because it's beautiful color

• For symbolize seriousness and reliability

• for symbolize sadness or melancholy

Green has taken on a new dimension, what is it ?

• Freshness and nature

• Seriousness and ecological dimension

• Success and glory

What does white mean in Peru ?

• Peace and calmness

• Sun

• Angels

Choosing a color in the brand identity allows it to be easily

• Recognizable

• Sold

• Forbidden

Why is it important to choose a good contrast between the color of the logo and the background ?

• Brand identity

• Trends

• Accessibility

A designer can choose a color to...

• Impose and idea

• Transmit an emotion

• Send the opposite message

What are the primary colors?

• Red, Orange, Green

• Yellow, Blue, Red

• Yellow, Green, Red

How do we obtain tertiary colors ?

• mix a primary color with an adjacent secondary color

• mix two secondary colors

• mix two complementary colors

What are the cool colors ?

• Green Blue Purple

• Yellow Orange Red

• Yellow Purple Green

How do you get purple ?

• Yellow + Blue

• Orange + Blue

• Red + Blue