Understanding Business Turnaround: A Case Study

Understanding Business Turnaround: A Case Study

11th Grade

15 Qs

quiz-placeholder

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Understanding Business Turnaround: A Case Study

Understanding Business Turnaround: A Case Study

Assessment

Interactive Video

Business

11th Grade

Practice Problem

Hard

Created by

Patrick Rady

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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main product of Hip Pop's business?

Milkshakes

Ice cream cones

Handcrafted gelato bars

Frozen yogurt

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Tony's goal with Hip Pop's?

To create a new flavor of gelato

To open a single successful store

To franchise the concept nationwide

To compete with major ice cream brands

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the base of gelato made from according to the video?

Soy milk and no cream

Skim milk and a little bit of cream

Whole milk and heavy cream

Almond milk and coconut cream

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the gross margin on the gelato bars?

60%

50%

80%

70%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why was Marcus concerned about the freezer situation?

It was too expensive

There was only one freezer

It was not energy efficient

It was too small

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did Marcus believe was necessary for the business to grow?

A new location

A larger truck

A second freezer

More employees

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main operational problem in the business?

Lack of marketing

Poor customer service

Inefficient production process

No inventory system

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