WSC Section 14

What is the main difference between restructuring and rebranding as mentioned in the text?

• Restructuring changes the company's management, while rebranding changes its shareholders.

• Restructuring changes the financial status of a company, while rebranding changes its market position.

• Restructuring mainly changes the inside of a company; rebranding changes how it presents to the world outside.

• Restructuring changes the products of a company, while rebranding changes its services.

What did Air India unveil in 2023 as part of its transformation?

• A new fleet of airplanes

• A new logo, branding, and livery

• A new company headquarters

• A new airline partnership

What colors are included in the new Air India logo design?

• Blue, white, and orange

• Golden, red, and purple

• Green, yellow, and black

• Silver, blue, and red

What was Google's AI chatbot Bard renamed to?

• Atlas

• Gemini

• Apollo

• Phoenix

Did the features of Google's AI chatbot change after the renaming to Gemini?

• Yes, the features were completely overhauled.

• No, the features remained the same but there were updates to the graphics and interface.

• Yes, all previous features were removed.

• No, the chatbot was discontinued.

What was the main aim of Dunkin's rebranding in 2018?

• To focus solely on donut sales

• To expand their range of offerings beyond just donuts

• To change their color scheme to blue and green

• To introduce a new mascot

As part of T-Mobile's rebranding in 2020, what did they emphasize in their new brand identity?

• Their historic roots and heritage

• Innovation and customer service

• The variety of flavors they offer

• Casual and denim wear

What did Pringles retain during their 2022 rebranding?

• Their original color scheme

• The iconic blue color and bird references

• Their logo and mascot, Mr. Pringle

• The name "Donuts" in their brand

What was the focus of The Gap's multi-year rebranding effort?

• To evoke nostalgia and include a return to its classic logo from the 1980s

• To highlight the variety of flavors and visual appeal

• To introduce a new crest (badge) with a modernized design

• To remove the iconic blue color and bird references

What was the public reaction to Royal Mail's rebranding to Consignia in 2010?

• It was widely accepted and successful

• It led to a modern and international image

• There was public backlash, leading to a revert to the original name

• It emphasized innovation and customer service