Digital Marketing

Digital Marketing

University

20 Qs

quiz-placeholder

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Digital Marketing

Digital Marketing

Assessment

Quiz

Business

University

Medium

Created by

Madam Syikin

Used 14+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What is market segmentation?

Market segmentation is the process of combining all customers into one group without any differentiation.

Market segmentation is the process of dividing a market of potential customers into groups or segments based on different characteristics such as demographics, behavior, or needs.

Market segmentation is the process of targeting only one specific customer in the market.

Market segmentation is the process of randomly selecting customers without any criteria.

2.

MULTIPLE SELECT QUESTION

10 sec • 1 pt

Explain the 4Ps of marketing mix.

Productivity

Price

Product

Placement

Place

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

How can digital marketing help businesses reach a wider audience?

By avoiding any online presence

By relying solely on word-of-mouth marketing

By sending physical mailers to random addresses

By utilising online channels

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What are the benefits of segmenting a market?

Segmenting a market results in higher costs and decreased efficiency.

Segmenting a market limits the potential customer base and reduces revenue.

Segmenting a market leads to increased competition and market saturation.

Segmenting a market helps in better targeting, customization, resource allocation, customer satisfaction, and profitability.

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Discuss the importance of product in the marketing mix.

Product is the actual item or service being offered to the target market.

Marketing mix does not involve product consideration

Product plays a minor role in marketing strategies

The product is insignificant in the marketing mix

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What are some common digital marketing channels?

TV commercials, radio ads, print advertising

Telemarketing, direct mail, billboard advertising

Cold calling, door-to-door sales, flyer distribution

Social media, email marketing, SEO, PPC, content marketing, influencer marketing

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

How can pricing strategy affect market segmentation?

Pricing strategy is irrelevant in determining target customer segments

Pricing strategy has no impact on market segmentation

Pricing strategy only affects product quality, not market segmentation

Pricing strategy can influence the perceived value of a product or service, attracting different customer segments.

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