What is market segmentation?
Digital Marketing

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Business
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University
•
Medium
Madam Syikin
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20 questions
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1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Market segmentation is the process of combining all customers into one group without any differentiation.
Market segmentation is the process of dividing a market of potential customers into groups or segments based on different characteristics such as demographics, behavior, or needs.
Market segmentation is the process of targeting only one specific customer in the market.
Market segmentation is the process of randomly selecting customers without any criteria.
2.
MULTIPLE SELECT QUESTION
10 sec • 1 pt
Explain the 4Ps of marketing mix.
Productivity
Price
Product
Placement
Place
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
How can digital marketing help businesses reach a wider audience?
By avoiding any online presence
By relying solely on word-of-mouth marketing
By sending physical mailers to random addresses
By utilising online channels
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What are the benefits of segmenting a market?
Segmenting a market results in higher costs and decreased efficiency.
Segmenting a market limits the potential customer base and reduces revenue.
Segmenting a market leads to increased competition and market saturation.
Segmenting a market helps in better targeting, customization, resource allocation, customer satisfaction, and profitability.
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Discuss the importance of product in the marketing mix.
Product is the actual item or service being offered to the target market.
Marketing mix does not involve product consideration
Product plays a minor role in marketing strategies
The product is insignificant in the marketing mix
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What are some common digital marketing channels?
TV commercials, radio ads, print advertising
Telemarketing, direct mail, billboard advertising
Cold calling, door-to-door sales, flyer distribution
Social media, email marketing, SEO, PPC, content marketing, influencer marketing
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
How can pricing strategy affect market segmentation?
Pricing strategy is irrelevant in determining target customer segments
Pricing strategy has no impact on market segmentation
Pricing strategy only affects product quality, not market segmentation
Pricing strategy can influence the perceived value of a product or service, attracting different customer segments.
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