The 7P's of Marketing

Which of the following refers to the tangible or intangible offering to meet customer needs?

• Product

• Price

• Promotion

• Profit

What element of the marketing mix involves determining the cost of the product or service?

• Place

• Profit

• Price

• People

Which P focuses on the channels used to make the product available to customers?

• Promotion

• Price

• Place

• Process

What is the element of the marketing mix that deals with creating awareness and interest in the product?

• People

• Promotion

• Product

• Physical Evidence

Who are considered the customers in the marketing mix?

• Price

• Profit

• People

• Process

Which P focuses on the methods and procedures used to deliver the product or service?

• Promotion

• Physical Evidence

• Place

• Process

What element of the marketing mix involves the physical environment or tangible cues associated with the product or service?

• Promotion

• Price

• Physical Evidence

• Product

What is the element of the marketing mix that deals with the individuals involved in selling the product or service?

• People

• Place

• Promotion

• Product

What is the element of the marketing mix that involves setting the cost of the product or service?

• Profit

• Price

• Process

• Promotion

What is the element of the marketing mix that refers to the location or distribution channels used to make the product available?

• Price

• Place

• Physical Evidence

• Profit