Match the following definitions with their terms.

• Ability to both create and analyze msgs.

• Advertisement

• News media.

• Propaganda

• Media intended to influence beliefs.

• Literacy

• Media intended to influence purchases.

• The Press

• The way, or form, communication is done.

• Media

Tags

7.2.c

7.4.g

What is the primary goal of mass media firms according to the text?

• Educating the public

• Profit

• Promoting democracy

• Supporting government policies

Tags

7.3

Which of the following is NOT listed as a filter through which media operates?

• Flak

• Censorship

• Advertising

• Ownership

Tags

7.3

What role does advertising play in the media?

• Funding investigative journalism

• Bridging the cost gap unmet by consumers

• Promoting unbiased news

• Encouraging public debates

Tags

7.3

How do governments and corporations manage the media?

• Offering financial incentives

• Through direct censorship

• By providing scoops and expert interviews

• Promoting freedom of press

Tags

7.3

What happens to journalists and whistleblowers who stray from the consensus?

• They receive awards

• They get promoted

• They are celebrated

• They face flak

Tags

7.3

How does "flak" filter media?

• It punishes those who go against the interests of the establishment.

• It rewards those who act immorally by providing them with more money.

• It makes consumers feel guilty about the media they are consuming.

• It removes inconvenient truths from publication.

Tags

7.3

What is the 'fifth filter' mentioned in the text?

• Ownership

• A common enemy

• Advertising

• Journalistic ethics

Tags

7.3

Is propaganda only present in authoritarian countries?

• Yes

• No

Tags

7.3

What can happen to you if you have poor media literacy? 2 answers.

• You might become a media expert.

• You might make bad decisions in your personal life.

• You will be immune to misinformation.

• You will be manipulated more easily by misinformation.

• You will make more uninformed decisions.

Tags

7.3