Marketing Plan and Strategies Quiz

What is the primary goal of marketing?

• To manage finances

• To create a product

• To communicate with customers

• To conduct research

What are the four Ps of the marketing mix?

• Placement, Publicity, Profit, Pricing

• Planning, Production, Presentation, Profit

• People, Process, Physical evidence, Product

• Product, Place, Promotion, Price

What is the purpose of branding in marketing?

• To create a name, symbol, or design that differentiates a product

• To set the price of a product

• To distribute the product to customers

• To promote a product through advertising

What is the importance of identifying the target market?

• To evaluate existing digital channels and assets

• To launch a marketing campaign

• To set the budget for marketing strategies

• To understand the audience that would be most intrigued by the business

Why is it essential to know and understand your competition?

• To set SMART goals

• To remain competitive in the market

• To track the progress of marketing strategies

• To identify the brand guidelines

What are SMART goals in marketing?

• Specific, Measurable, Achievable, Relevant, Time bound

• Sensible, Motivating, Reasonable, Resourced, Time-based

• Strategic, Meaningful, Attainable, Realistic, Timely

• Simple, Motivating, Agreed, Results-based, Time-based

What is the purpose of setting a budget for digital marketing?

• To spend enough money to make the business successful without going broke

• To launch a marketing campaign

• To track the progress of marketing strategies

• To evaluate existing digital channels and assets

What is the final step in a marketing plan?

• Tracking the progress and data

• Setting goals

• Product management

• Identifying marketing strategies

What are the elements included in a marketing plan?

• Branding, Packaging, Labeling, Product Feature, Positioning, Pricing

• Customer Needs and Wants, Business Initiatives, Market Strategies, Product Position, Budget, Marketing Channels

• Product Management, Setting Goals, Tracking Results, Marketing Strategy, Branding

• Business Summary, Business Initiatives, Target Market, Market Strategies, Budget, Marketing Channels

What is the purpose of short-term goals in marketing?

• To grow the business with more employees

• To accomplish within the next year

• To reach the target market

• To offer the same services forever