Marketing Plan and Strategies Quiz

Marketing Plan and Strategies Quiz

Assessment

Passage

Business

12th Grade

Medium

Created by

Quizizz Content

Used 2+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of marketing?

To manage finances

To create a product

To communicate with customers

To conduct research

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the four Ps of the marketing mix?

Placement, Publicity, Profit, Pricing

Planning, Production, Presentation, Profit

People, Process, Physical evidence, Product

Product, Place, Promotion, Price

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of branding in marketing?

To create a name, symbol, or design that differentiates a product

To set the price of a product

To distribute the product to customers

To promote a product through advertising

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the importance of identifying the target market?

To evaluate existing digital channels and assets

To launch a marketing campaign

To set the budget for marketing strategies

To understand the audience that would be most intrigued by the business

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it essential to know and understand your competition?

To set SMART goals

To remain competitive in the market

To track the progress of marketing strategies

To identify the brand guidelines

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are SMART goals in marketing?

Specific, Measurable, Achievable, Relevant, Time bound

Sensible, Motivating, Reasonable, Resourced, Time-based

Strategic, Meaningful, Attainable, Realistic, Timely

Simple, Motivating, Agreed, Results-based, Time-based

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of setting a budget for digital marketing?

To spend enough money to make the business successful without going broke

To launch a marketing campaign

To track the progress of marketing strategies

To evaluate existing digital channels and assets

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