Contemporary Marketing Quiz

What do contemporary marketing approaches stress the importance of?

• Sales orientation

• Product orientation

• Customer orientation

• Production orientation

What type of marketing promotes products based on environmental benefits?

• Event Marketing

• Green Marketing

• Celebrity Marketing

• Place Marketing

What does the #VogueEmpower social media marketing campaign aim to raise awareness about?

• Gender equality

• Environmental benefits

• Product promotions

• Celebrity endorsements

What is the main focus of digital marketing?

• Promoting products through TV commercials

• Using traditional marketing channels

• Attracting tourists through social media

• Influencing technology towards marketing products and services

What is the primary objective of non-profit marketing?

• Using celebrities to promote a product

• Promoting products based on environmental benefits

• Attracting tourists

• Soliciting donations

What kind of digital marketing technique would be suitable for promoting a salon's 30% off haircut service?

• Green Marketing

• Event Marketing

• Celebrity Marketing

• Email Marketing

What happens if a marketing team doesn’t apply digital marketing strategies?

• Missed opportunity to reach target audience

• Decreased customer engagement

• No impact on brand promotion

• Increased brand awareness

What kind of contemporary marketing approach can the team use to announce the postponement of a concert due to the pandemic?

• Event Marketing

• Green Marketing

• Place Marketing

• Digital Marketing

What is the main focus of cause marketing?

• Raising awareness about environmental benefits

• Using celebrities to promote a product

• Attracting tourists

• Aligning a brand with a cause to produce profitable benefits for the consumer and the brand

What is the main focus of content marketing?

• Comprising visual and written communication like blog posts, videos to raise awareness among consumers

• Influencing technology towards marketing products and services

• Using traditional marketing channels

• Promoting products through TV commercials