Chap 2.2 - TACN 2 (ESP 121)

   91.   During the ____________________ phase of the writing process, the writer analyzes the audience and the purpose for writing.

92.   Sam is collecting and organizing information for a marketing report he is writing. Sam is involved in the second phase of the writing process, which is the ____________________ phase.

93.   Catherine is proofreading her cover letter and résumé for accuracy before e-mailing them to a prospective employer. She is in the third phase of the writing process, which is the ____________________ phase.

94.   An interesting theory called ____________________ richness describes the extent to which a channel or medium recreates or represents all the information available in the original message.

95.   The channel of choice for corporate communicators today is clearly ____________________.

96.   ____________________ is the process of creating a message that suits your audience. One important aspect of this process is tone. Conveyed largely by the words in a message, tone affects how a receiver feels after reading or hearing a message.

97.   Conveyed largely by the words in a message, ____________________ affects how a receiver feels after reading or hearing a message.

98.   Putting yourself in the receiver's shoes to better adapt your message to that person's needs is called ____________________.

99.   Theresa has emphasized second-person pronouns (you, your) instead of first-person pronouns (I/we, us, our) in a letter to a customer. She is using the ____________________ view.

100.   ____________________ describes technical or specialized terms within a field.