4'PS QUIZ

WHAT ARE THE 4 P'S?

• Promotion, Product, Packaging, People
• Price, Promotion, Packaging, Place
• Product, Price, Place, Promotion
• Place, Product, People, Packaging

WHAT IS THE 5TH P?

(a)  

defines the key management decisions needed to be successful in marketing?

• Marketing Mix

• Making adjustments before creating a marketing strategy
• Implementing the plan without monitoring performance
• Ignoring target market and creating a marketing strategy

What is Target Market?

• A specific group of consumers that a company aims to reach with its products and services.
• A specific group of animals that a company aims to reach with its products and services.
• The process of identifying potential customers for a company's products.
• The price at which a company sells its products to consumers.

the difference between the amounts of money it costs a company to manufacture a product compared to the cost they charge customers for it

• Cost margin
• Mark up percentage

• Revenue margin
• Sales margin

allows customers to purchase a product and then pay the price off in payments, with interest rates applied.

• credit card
• subscription plan
• financing

• one-time payment

he path a product takes from the manufacturer to the hands of a consumer.

• Supply Chain
• Logistics
• Retailing
• Distribution channel

keeping up with incoming and outgoing products; determining how many of which products to order.

• inventory

• stock control
• customer relationship management
• supply chain management

activities performed to boost the sales of a product or service

• Sales activities
• efforts

• Advertising campaigns
• Promotion

How much a product is worth?

• PROMOTION

• PRODUCT

• PRICE

• PLACE