Promotional Mix

Non-personal communication paid for an identified sponsor.

• A. Personal Selling

• B. Public Relations

• C. Sales Promotion

• D. Advertising

Encourage customers to buy a product as soon as possible. (Coupons, loyalty programs, key chains, etc.)

• A. Personal Selling

• B. Public Relations

• C. Sales Promotion

• D. Advertising

Direct contact between a customer and a salesperson.

• A. Personal Selling

• B. Public Relations

• C. Sales Promotion

• D. Advertising

Marketing activities promoting goodwill between a company and the public. A company trying to improve its image.

• A. Personal Selling

• B. Public Relations

• C. Sales Promotion

• D. Advertising

Match the following

• D. Banner

• A form of print media that allows you to target your market and comes in your mailbox

• C. Transit

• Advertising that appears in a wide, shallow rectangle at the top or bottom of websites

• A. Direct Mail

• Billboards and flyers are considered this form of advertising

• B. Outdoor

• Printed posters on subways buses, and trains

The fastest growing form of advertising.

• A. Transit

• B. Cable TV

• C. Online

• Specialty

Promotion that focuses on products: convinces potential customers to buy products from them instead of competitors.

• A. Product Promotion

• B. Institutional promotion

• C. Headline

• D. Signature

Used by a business to create a favorable image for itself, as opposed to selling a product or service.

• A. Internet On-line

• B. Personal Selling

• C. Institutional Promotion

• D. Transit

Draw a sales promotional ad for your favorite food.

A combination of types of promotion - Personal selling, Advertising, Public Relations, and Sales Promotion. This is the definition for:

• A. Institutional Promotion

• B. Promotional Mix

• C. Product Promotion

• D. Public Relations