PBW3253 Unit 1 Quiz

Which social media has the highest number of users in Malaysia?

• TikTok

• Instagram

• Facebook

• Twitter (X)

Globally, the majority of the TikTok users are from which age group?

• 18 - 34

• 35 - 44

• 45 - 54

• 55 and above

Which theory emphasises the need to fulfill one's desires or interests?

• Uses and Gratifications Theory

• Social Cognitive Theory

• Spiral of Silence Theory

• Human Motivation Theory

Which theory is used to guide the design of social media features that allow users to safely express their ideas?

• Social Cognitive Theory

• Human Motivation Theory

• Spiral of Silence Theory

• Uses and Gratifications Theory

Social Cognitive Theory inspires the creation of what type of social media content?

• Viral Challenges

• Tutorials

• Emotional Response

• Intellectual Arguments

One example of how Uses and Gratifications Theory is applied in social media is ______________

• giving "rewards" for interaction through engagement (e.g., likes and share)

• promoting self-learning opportunities

• creating echo chambers that represent one's belief

• providing opportunities to voice out issues

The use of influencers to model certain "behaviours" is an example of __________

• Social Cognitive Theory

• Spiral of Silence Theory

• Uses and Gratifications Theory

• Human Motivation Theory

Which platform would you choose if you are targetting working adults above 30 years old?

• Facebook

• Tiktok

• Instagram

• Twitter (X)

Why do you think TikTok is more appealing to Gen-Z?

• The Content

• The Language

• The People

• The Freedom

As a social media manager, which platform would you suggest for a small business trying to sell their products?

• TikTok Shop

• Facebook Marketplace

• Instagram Shop

• E-Commerce Websites like Shopee