Pearson 1CP2 - 5.2 - Legislation

Identify 3 items below that constitute personal data.

• Name or title

• Age / D.O.B

• Gender expression

• Breakfast choice

• Current year

What term applies to any information relating to an identified or identifiable living person?

• confidential information
• private data
• sensitive details
• personal data

Identify the type of data that is collected every time you post an update on social media, sign up for an online account, or use a web-based email service or a search engine.

• personal data

• private data

• sensitive data
• confidential data

Often, social media companies analyse the personal data of their users to...

• Sell user data to third parties. This is common place and before advertising revenue this is often their largest source of income

• Decrease user engagement as the personal data can be used to identify which users don't actively use certain features

• Share personal data without consent, as you waiver any right when you sign up for an account

• Improve targeted advertising, enhance user experience, and increase engagement

Social media websites will often use personal data such as your likes and recent viewing habbits in order to...

• personalise content and advertisements

• sell your data to third parties
• improve user experience
• enhance data security

With your initial consent, your personal data can be...

• encrypted to ensure it is safe in the event of a data breach

• stored on a wide range of storage devices so the company has backups

• sold to or shared with 3rd parties

• deleted so you will never be able to access it

One type of personal data, routinely collected, that many people may not be aware of is...

• Social Security Number data being used every time you apply for tax information or file your returns

• Credit card data that has been stored by companies you recently bought products from

• Biometric data such as your face being logged and stored by security systems e.g. surveillance

• Medical history data that will be stored on a hospital system

Concerns over the safe / correct storage of peoples' personal data relates to...

• Data confidentiality

• Data insecurity

• Data privacy

• Data protection

Concerns over personal data falling into the wrong hands relates to...

• data privacy

• personal information

• data security

• data safety

What UK law relates to data privacy?

• General Data Protection Regulation (GDPR)
• Data Storage Act

• Privacy Shield Agreement
• Confidentiality Code