Strategic Marketing Quiz (Part 2)

BCG Matrix is based on the philosophy that __________________.  

• a. a firm effectively differentiates itself from its competitors by capitalizing on the strengths in its product portfolio. 

• b. the implementation of marketing to achieve corporate objectives by creating and maintaining a sustainable competitive advantage for its portfolio. 

• c. a product’s market growth rate and its market share are important considerations in determining the marketing strategy 

• d. None of the above  

In a SWOT analysis, which of these is an internal factor? 

• a. Technology 

• b. R & D 

• c. Customer trends 

• d. Industry/market structure 

Managers require an assessment of operations to identify the causes of discrepancies between past, present, and future occurrences. What are these operational assessments called?

• a. Situation analysis 

• b. SWOT analysis 

• c. Value Chain analysis 

• d. Competency ratios 

_____________ refers to how the organization competes in a given market and its approaches to product development and customers. 

• a. Corporate Level Strategy 

• b. Business Level Strategy

• c. Operational Level Strategy

• d. Enterprise Strategy

The Marketing Planning Process involves _______________________.  

• a. defining the company mission

• b. determining organizational objectives

• c. commencing the definition of company’s overall purpose and mission.

• d. Both a and b

Marketers identify the attractiveness of an industry using ____________.

• a. Porters 5 Forces Model 

• b. SWOT analysis 

• c. First and second-mover strategies 

• d. none of the above 

Which of Porter's Five Forces is represented when buyers collaborate to exert pressure on a supplier? 

• a. Bargaining power of buyers 

• b. Competitive rivalry of buyers 

• c. Bargaining power of supplier 

• d. Threat of substitute products 

The ___________ is based on the idea that an equally good strategy, particularly for a firm lacking the R & D capacity, is to closely observe the innovations of first movers and then improve and copy them. 

• a. Niche Strategy 

• b. Second Mover Strategy 

• c. First Mover Strategy 

• d. Early Adoption Strategy 

The process of strategy formulation involves _________ main steps. 

• a. two 

• b. three 

• c. five 

• d. six 

The process of choosing the most appropriate course of action for the realization of organizational goals and objectives is called _____________.  

• a. Strategy Formulation 

• b. Monitoring and Evaluation 

• c. Marketing rollout 

• d. TOWS analysis