Quiz 1 Semi-Final

Social media is a valuable tool for all of the following EXCEPT:

• Students communicating with others
• Celebrities sharing their achievements
• Businesses generating sales leads
• Government officials playing video games

The main difference between marketing and selling is:

• Marketing focuses on customers, while selling focuses on products.
• Marketing creates tricks, while selling uses them.
• Marketing is a sophisticated tool, while selling is simple.
• Marketing comes before selling, while selling comes after.

According to the passage, what is the PRIMARY benefit of social media for government officials and business owners?

• Sharing personal updates
• Connecting with a wider audience
• Playing games and having fun
• Bragging about accomplishments

The passage mentions that social media is a sophisticated tool for connectivity. What does "sophisticated" most likely mean in this context?

• Outdated and basic
• Complex and advanced
• Free and accessible
• Text-based and simple

Which of the following statements about social media is NOT supported by the passage?

• Social media can be used for communication.
• Social media is only beneficial for students.
• Social media can be a marketing tool.
• Social media allows celebrities to share news.

Social media can be best defined as:

• A platform to write documents collaboratively.
• A collection of tools for sharing photos and videos.
• A technology that allows people to share any kind of information.
• A website for marketing products.

According to the passage, what is NOT an essential element for successful social media marketing?

• Responding quickly to customer comments
• Creating eye-catching graphics
• Sharing long, detailed blog posts
• Ignoring customer feedback

Which of the following methods is NOT mentioned in the passage as a way to engage customers on social media?

• Hosting contests or giveaways
• Sharing valuable and informative content
• Using videos to showcase your brand
• Asking customers for their opinions

The passage emphasizes the importance of using _______ on social media.

• Text-based posts only
• A variety of engaging content formats
• Long and detailed articles
• Only professional-looking photographs

What is the main goal of customer engagement on social media, according to the passage?

• To sell products directly to customers
• To create a community around your brand
• To showcase only the positive aspects of your brand
• To avoid responding to negative comments