Business Model Canvas Quiz

Imagine a company like Netflix. Their vast library of movies and shows, available for a low monthly fee, is a classic example of a powerful:

• Customer Relationship

• Value Proposition

• Key Activity

• Revenue Stream

A local coffee shop offers a loyalty card where your 10th coffee is free. This tactic primarily strengthens which two BMC building blocks?

• Customer Segments & Key Resources

• Value Propositions & Customer Relationships

• Channels & Revenue Streams

• Cost Structure & Key Activities

For a social media platform like Instagram, which of these is LEAST likely to be a Key Resource?

• Their proprietary algorithm

• Their team of software engineers

• Their user-generated content

• Their advertising revenue

A startup creates an innovative, affordable water filter for rural communities. They decide to partner with a large non-profit for distribution. This partnership is best classified under:

• Key Activities

• Key Partners

• Channels

• Customer Relationships

A software company offers a free basic version of its app to attract users, hoping to convert them to a paid premium version later. This strategy is primarily a decision about:

• Key Activities

• Cost Structure

• Revenue Streams

• Customer Segments

Uber's platform connects drivers (partners) with riders (customers). The drivers are NOT considered Uber's primary Customer Segment because:

• They are not the end-users; they are a Key Resource provided by a Key Partner.

• They do not generate revenue for Uber.

• Uber's Value Proposition is targeted at riders, not drivers.

• They are classified under Cost Structure, not Customer Segments.

A high-end fashion brand like Rolex deliberately keeps production limited and prices extremely high. This is a strategic decision most directly affecting which two blocks?

• Value Proposition & Cost Structure

• Customer Segments & Revenue Streams

• Key Activities & Key Partners

• Channels & Customer Relationships

A company's 'Key Activities' for a custom furniture maker would most likely include:

• Mass manufacturing and online advertising.

• Skilled craftsmanship and design.

• Maintaining a fleet of delivery trucks.

• Managing investor relations.

If a company's primary 'Cost Structure' is dominated by R&D and marketing, it is most likely a:

• Value-Driven company

• Cost-Driven company

• Physical product company

• Outsourcing company

A news website is free to access but is covered in banner and video ads. Their revenue model is primarily:

• Asset Sale

• Subscription Fee

• Advertising Fee

• Licensing Fee