Revision: Chapters 1,4&6

Revision: Chapters 1,4&6

University

24 Qs

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Revision: Chapters 1,4&6

Revision: Chapters 1,4&6

Assessment

Quiz

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University

Practice Problem

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Kylie Kisten

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24 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The most basic need in Maslow's Hierarchy of needs is:

Safety Needs

Need for Water

Physiological Needs

Esteem Needs

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The need where people feel that they have achieved everything that they wanted to, is called:

Self-Fulfilment

Self-Actualisation

Self-Esteem

3.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Media Image

(BLANK) involves all the elements of the communications mix and is used to inform the consumer about the

product/service.

4.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

The production orientation focuses on the internal (BLANK) capabilities of the organisation rather than on the needs or wants that consumers may have.

5.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Media Image

Sales orientation focuses primarily on the selling and promotion of a particular product to increase (BLANK).

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Woolworths offers eco-friendly packaging for shoppers to reduce the negative effect of plastic or eco-unfriendly packaging, is an example of:

Product Orientation

Relationship Marketing Orientation

Marketing Orientation

Societal Marketing Orientation

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

TRUE/FALSE: Marketing is defined as “the activity, set of institutions, processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large”

True

False

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