Revision: Chapters 1,4&6

The most basic need in Maslow's Hierarchy of needs is:

• Safety Needs

• Need for Water

• Physiological Needs

• Esteem Needs

The need where people feel that they have achieved everything that they wanted to, is called:

• Self-Fulfilment

• Self-Actualisation

• Self-Esteem

(BLANK) involves all the elements of the communications mix and is used to inform the consumer about the

product/service.

The production orientation focuses on the internal (BLANK) capabilities of the organisation rather than on the needs or wants that consumers may have.

Sales orientation focuses primarily on the selling and promotion of a particular product to increase (BLANK).

Woolworths offers eco-friendly packaging for shoppers to reduce the negative effect of plastic or eco-unfriendly packaging, is an example of:

• Product Orientation

• Relationship Marketing Orientation

• Marketing Orientation

• Societal Marketing Orientation

TRUE/FALSE: Marketing is defined as “the activity, set of institutions, processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large”

• True

• False

TRUE/FALSE: Internal and external factors influence consumer behaviour.

• True

• Flase

Which of the following are examples of internal factors?

• Motivation

• Family

• Perceptions

• Social Class

Which of the following are examples of external factors?

• Motivation

• Family

• Perceptions

• Social Class