Revision: Chapters 1,4&6
Authored by Kylie Kisten
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24 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The most basic need in Maslow's Hierarchy of needs is:
Safety Needs
Need for Water
Physiological Needs
Esteem Needs
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The need where people feel that they have achieved everything that they wanted to, is called:
Self-Fulfilment
Self-Actualisation
Self-Esteem
3.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
(BLANK) involves all the elements of the communications mix and is used to inform the consumer about the
product/service.
(a)
4.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
The production orientation focuses on the internal (BLANK) capabilities of the organisation rather than on the needs or wants that consumers may have.
(a)
5.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
Sales orientation focuses primarily on the selling and promotion of a particular product to increase (BLANK).
(a)
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Woolworths offers eco-friendly packaging for shoppers to reduce the negative effect of plastic or eco-unfriendly packaging, is an example of:
Product Orientation
Relationship Marketing Orientation
Marketing Orientation
Societal Marketing Orientation
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
TRUE/FALSE: Marketing is defined as “the activity, set of institutions, processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large”
True
False
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