SF: Strat. Mgt.

A process of comparing a company's actual performance with the expected target results.

The role and responsibilities of managers are not the same in all companies because companies differ considerably in size, structure, nature of operation, purpose, geographic boundaries and processes.

It involves the growth of a company in terms of resources, profitability, market share, customer value, and competitive advantage.

It refers to "What to accomplish and when" in a hierarchy on business and functional levels.

It refers to "activities needed to achieve the objective" in a hierarchy on business and functional levels.

It refers to "expected revenue and cost of the program" in a hierarchy on business and functional levels.

It refers to "steps to accomplish the program" in a hierarchy on business and functional levels.

Is evaluated based on how effective and efficient it is in implementing the two broad business level strategies—the competitive strategy and the cooperative strategy—and their alternate variations.

Defined as the long term plan in order to gain over its rivals.

The goal is to attract more customers and increase market share by offering better products or services than competitors.