Lost and Font

Which inventor is credited with inventing the movable printing press in the mid-15th century?

• William Caslon

• Johannes Gutenberg

• Edward Johnston

• Nicolas Jenson

Answer explanation

Johannes Gutenberg is credited with inventing the movable printing press in the mid-15th century.

What was the original reason for inventing italics?

• design

• emphasis

• readability

• space

Answer explanation

Aldus Manutius and Francesco Griffo (both Italian) created italics in 1501, to save even more space. Today it is used to emphasize ideas.

Who designed the iconic sans-serif typeface used by London's underground system?

• Giambattista Bodoni

• Edward Johnston

• William Caslon

• Nicolas Jenson

Answer explanation

The correct designer of the iconic sans-serif typeface used by London's underground system is Edward Johnston.

When was the first Egyptian typeface, Antique, designed?

• 1470

• 1440

• 1815

• 1501

Answer explanation

The first Egyptian typeface, Antique, was designed in 1815, making it the correct choice among the options provided.

Which typeface was commercially available and caught on quickly in ads and printed material in 1816?

• Bodoni

• Didot

• Caslon Egyptian

• Garamond

Answer explanation

Caslon Egyptian was commercially available and caught on quickly in ads and printed material in 1816.

Who created the Transitional typeface with even more contrast than Old Style in 1757?

• Nicolas Jenson

• Vincent Figgins

• John Baskerville

• William Caslon

Answer explanation

John Baskerville created the Transitional typeface with even more contrast than Old Style in 1757.

Which technology was invented in the 1980s to save costs for stores and became useful during CoVid-19?

• Bar Codes

• Amazon Go

• QR Codes

• Self-checkout Counters

Answer explanation

Self-checkout Counters were invented in the 1980s to save costs and became useful during CoVid-19 for contactless transactions, making it the correct choice.

What technology offers a 'just walk out' shopping experience with multiple locations in the US and London?

• Self-checkout Counters

• Amazon Go

• Bar Codes

• QR Codes

Answer explanation

Amazon Go offers a 'just walk out' shopping experience with multiple locations in the US and London.

Which font expert is known for dating and identifying fonts and creating fonts for Google?

• Nicolas Jenson

• Edward Johnston

• William Caslon

• Thomas Phinney

Answer explanation

Thomas Phinney is known for dating and identifying fonts and creating fonts for Google.

What technology, invented in 1994, consists of two-dimensional barcodes scannable by phones?

• Bar Codes

• Amazon Go

• Self-checkout Counters

• QR Codes

Answer explanation

QR Codes, invented in 1994, are two-dimensional barcodes scannable by phones, making them the correct choice for the technology described.