STE Pre Unit 2

What is the primary purpose of a sales enquiry?

• To finalize a sale
• To request a refund
• To obtain more information about a product/service
• To provide feedback on a product

Which of the following is NOT a channel through which organisations receive sales enquiries?

• Face-to-face
• Telephone
• Online
• Postal mail

What does product availability ensure?

• Having items available 24/7
• Items available only during sales
• Having items available when the customer needs it
• Availability of products only in store

What kind of product feature is described as the 'artistic elements of form, shape, line, colour, tone, space, and texture'?

• Function
• Experience
• Style
• Quality

What differentiates a feature from a benefit in product marketing?

• Features describe the product’s price, while benefits describe its cost-effectiveness.
• Features are characteristics of a product/service, while benefits are what the customer gains from using it.
• Features are always tangible, while benefits are intangible.
• Features and benefits are essentially the same.

What is a perceived benefit?

• A benefit that only exists before the product is used
• A benefit recognized after using the product
• Benefits based on physical, logical, and emotional levels
• A benefit related solely to the product cost

What is the significance of offering multiple payment methods according to the text?

• To increase product prices
• To limit the types of accepted currencies
• To ensure customer convenience and potentially increase sales
• To complicate the payment process

What type of after-sales support involves repairing or replacing selected parts for a selected period?

• Guarantee
• Warranty
• Upgrade
• Repair service

Which of the following is not a direct benefit of 'face-to-face' sales enquiry channel as mentioned in the text?

• Opportunity to make a personable impression
• Ability to understand customer needs better
• Immediate resolution of queries
• Reduced operational costs

When a sales representative emphasizes a vacuum cleaner's HEPA filter for allergy sufferers, what are they highlighting?

• The product's price
• A feature and its benefit
• The warranty service
• A discount offer