Marketing Pre-test

What key factors should be taken in to consideration when developing a customer-focussed product?

• Supply and demand

• Customer needs and expectations

• Business image and branding

• Trends and fads

What term encompasses cultural, personal, psychological and social factors?

• Customer trends

• Customer behaviour

• Consumer price index

• Spending power

Define the term marketing. Use example/s to help.

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Describe a business customer base and why it is important to a business

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Explain why market research is imporatant for a business.

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Describe two factors that would be important in a target market

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Define public relations

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A business becoming more environmentally conscious may be an example of corporate ______ responsibility