Marketing Pre-test

What key factors should be taken in to consideration when developing a customer-focussed product?

• Supply and demand

• Customer needs and expectations

• Business image and branding

• Trends and fads

What term encompasses cultural, personal, psychological and social factors?

• Customer trends

• Customer behaviour

• Consumer price index

• Spending power

Define the term marketing. Use example/s to help.

Describe a business customer base and why it is important to a business

Explain why market research is imporatant for a business.

Describe two factors that would be important in a target market

Define public relations

A business becoming more environmentally conscious may be an example of corporate ______ responsibility