Marketing Quiz

What is the term used to describe someone who makes buying decisions for someone else?

• Consumer

• Gatekeeper

• Marketer

• Supplier

Which of the following is NOT one of the 4 P's of the Marketing Mix?

• Product

• Price

• Promotion

• Profit

What does the 'maturity' stage in the product life cycle represent?

• The product is just released and not many people are aware of it.

• Sales and interest start to slow and diminish.

• Maximum height of consumer catch onto the product.

• The company must make a decision on what to do with the product.

Which of the following best describes a 'fad' in the context of non-traditional life cycles?

• Products that stay around longer than fads and have a much longer lasting effect on the marketplace.

• Very specific markets that don't have a large audience and also little competition.

• Products only wanted during a certain time period such as holidays or seasons.

• Products around for a very short amount of time, when they die, they die fast.

Which aspect of consumer profiles includes age, gender, family life cycle, income level, ethnicity and culture?

• Demographics

• Psychographics

• Geographics

• Consumer motivation

What type of consumer motivation is described by basic needs for survival?

• Biological

• Rational

• Emotional

• Social

According to Maslow's Hierarchy of Needs, which of the following is considered a physiological need?

• Employment

• Water

• Belonging

• Recognition

What is the first step in the Buying Process/Decision according to the image?

• A decision is made

• A purchase is made

• A want is created

• Criteria for the need or want is set

What type of market competition is characterized by a small number of companies each with significant control?

• Perfect Competition

• Monopolistic Competition

• Oligopoly

• Monopoly

Which of the following is an example of a non-sustainable competitive advantage?

• Unique Selling Proposition

• Lowering Production Costs

• Promotion

• Consumer Loyalty