IP and E-commerce Quiz BMAS 2

What is a symbol, phrase, or badge that is recognizable and represents a product that legally sets it apart from other products?

• Patents

• Copyrights

• Trademarks

• Trade secrets

E-commerce includes buying and selling goods and services:

• in person, using only cash

• over an electronic network

• at a brick-and-mortar location

• at a land-based facility

Marketplaces do NOT include:

• a physical or virtual place

• involvement of buyers and sellers

• exchange or transaction of goods and services

• transactions only in cash

What gathers information from various sources, emails, online forums, and search engines?

• Marketplace

• Trading

• Online Portals

• Discussion

Trade Secret is a concept related to business information that must be kept confidential to preserve its commercial value. Is this statement True or False?

• True

• False

What type of Intellectual Property are McDonald's golden arches, the slogan "I'm lovin' it", and their jingle "Ba da da da da" examples of?

• Trademark

• Trade secret

• Franchise

• Copyright

What is electronic commerce?

• A general term for any online “bulletin board” where people can have conversations in the form of posted messages

• Buying and selling of goods and services, or the transmission of funds or data, over an electronic network, primarily the Internet.

• Transfer of goods and services from one person or entity to another, often in exchange for money.

Who usually runs a franchise?

• Entrepreneurs

• Small Business Owners

• Corporations

• Non-Profit Organizations

What does B2B mean in the e-commerce business model?

• Business to Business

• Business to Buyer

• Business to Broker

What does B2C mean in the e-commerce business model?

• Company to Client

• Company to Customer

• Business to Consumer