Marketing and Promotion Quiz #2

Marketing and Promotion Quiz #2

University

20 Qs

quiz-placeholder

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Marketing and Promotion Quiz #2

Marketing and Promotion Quiz #2

Assessment

Quiz

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University

Practice Problem

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Created by

Carlo Canlas

Used 2+ times

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20 questions

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1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

These can be adjusted and adapted to fit different time slots and programming changes.

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

These are typically short, brief previews of upcoming news programs or segments.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important to choose your time wisely when advertising on radio? Choose the BEST answer

To make sure your ad is heard by the most people.

To save money on advertising costs.

To ensure your ad is played during high traffic hours.

To avoid competing with other ads for listeners' attention.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When designing a customer-driven marketing strategy, what are some factors that companies consider when targeting customers?

Their age and gender

Their level, timing, and nature of demand

Their geographic location

Their occupation and income level

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic plan or communication tool can assist organizations in achieving their goals and objectives, identifying potential obstacles, and measuring progress towards their targets?

Hootsuite

SMART

Roadmap

Asana

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Who was the individual who initially operated a small radio station in 1922 as a means to showcase products for his business?

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When did the oldest radio station that still exist today, first broadcast?

1922

1932

1942

None of the Above

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