Marketing Pretest

1. Which of the following is NOT an example of promotion?

• Coupons
• Free offers
• Bold fonts
• Sales

2. Marketplace need refers to determining if there is an actual need for the product or service you are selling.

• True
• False

3. Tone describes how you represent your brand visually.

• True
• False

4. What is one of the most powerful forms of word-of-mouth marketing?

• Sharing social media posts
• Coupons for free products
• Calling customers on the phone
• Direct mail advertising

5. Because social media posts can be shared, this is not a good way to market your business.

• True
• False

6. The look of your brand includes all of the following except:

• Fonts
• Words
• Colors
• Design

7. The most important thing you can do for your business finances is to use a zero-based budget.

• True
• False

8. The percentage of a market controlled by a company or product

• Market share
• Marketplace need

9. Which of the following is NOT a key to marketing the right way to the right people?

• Know who you are
• Know who your customer is
• Know how much your customers spend
• Know where your customers income level

10. What is word-of-mouth marketing?

• When you talk about your business
• When you offer a sale on a product
• When customers call you to thank you for your business
• When customers tell others about your business