Marketing Group points identifier

Marketing Group points identifier

Assessment

Quiz

Created by

Carlo Canlas

Other

University

Hard

Student preview

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15 questions

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1.

MATCH QUESTION

1 min • 5 pts

Match each term with its correct definition

Flash Sales

Free shipping and/or transfers

promotions attempt to curb the 70% of customers who abandon their carts when they see the shipping costs

Competitions and challenges

Promotions work by offering a small free product with the purchase of a larger, mainstream product

Free products

offer a collection of products for an overall discounted rate, as opposed to buying the products individually

Product bundles

are extremely short sales that offer ext

Free shipping and/or transfers

Usually take place on social media, and serve to increase customer engagement as fans try to win a discounted or free product.

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Responsible for strategic planning and the communication and promotion activities of the Ministry, such as managing media relations, preparing press releases and press replies, organising press conferences and managing digital channel.

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

These are Short, attention-grabbing clips or headlines that tease upcoming news content, such as breaking news or exclusive interviews.

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

It is a marketing strategy used by news organizations to promote their news content to their target

audience. The goal of news promotion is to increase awareness of the news content, drive viewership or

readership, and ultimately increase revenue.

5.

CLASSIFICATION QUESTION

3 mins • 1 pt

What are the Big 4 Networks​ ​ ​ ​

Groups:

(a) PART of the BIG 4

,

(b) Nahh

ABC 7

CBS 7

Fox 4

NBC 2

CBS 2

Fox 5

ABC 5

NBC 4

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

These are using intriguing headlines, eye-catching images, and suspense to create buzz around a brand and build excitement about its new product.

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

How long do overlays, short ads that appear over the bottom of the screen during a TV show, typically last?

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