BrandBuilding Week 3
Authored by Chris Hatanaka
Business
Professional Development
Used 1+ times
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does USP Mean?
United States Purchase
Unified Service Pricing
Unique Selling Proposition
User Specification Protocol
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What Does DCS Mean?
Digital Customer Service
Demand Creation Strategy
Dynamic Core Story
Data Compilation System
3.
OPEN ENDED QUESTION
5 mins • 1 pt
What is Nuvia's USP?
Evaluate responses using AI:
OFF
4.
OPEN ENDED QUESTION
3 mins • 1 pt
Think of the Pink Box story Chris told.
What would you do to help increase revenue of that business?
Evaluate responses using AI:
OFF
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is StorySelling?
the process of creating and selling fictional books to educate customers about a product.
storyselling refers exclusively to the practice of verbally recounting a company's history to potential investors in formal settings.
Storyselling is the strategic use of compelling narratives in the sales process to engage customers emotionally and drive them to action.
Storyselling is a marketing tactic that involves exchanging stories between customers and salespeople without any strategic intent or purpose.
6.
OPEN ENDED QUESTION
3 mins • 1 pt
Create a USP for PinkBox Doughnuts
Evaluate responses using AI:
OFF
7.
OPEN ENDED QUESTION
3 mins • 1 pt
Use StorySelling to Create a Story for PinkBox Doughnuts
Evaluate responses using AI:
OFF
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