BrandBuilding Week 3

What does USP Mean?

• United States Purchase

• Unified Service Pricing

• Unique Selling Proposition

• User Specification Protocol

What Does DCS Mean?

• Digital Customer Service

• Demand Creation Strategy

• Dynamic Core Story

• Data Compilation System

What is Nuvia's USP?

Think of the Pink Box story Chris told.

What would you do to help increase revenue of that business?

What is StorySelling?

• the process of creating and selling fictional books to educate customers about a product.

• storyselling refers exclusively to the practice of verbally recounting a company's history to potential investors in formal settings.

• Storyselling is the strategic use of compelling narratives in the sales process to engage customers emotionally and drive them to action.

• Storyselling is a marketing tactic that involves exchanging stories between customers and salespeople without any strategic intent or purpose.

Create a USP for PinkBox Doughnuts

Use StorySelling to Create a Story for PinkBox Doughnuts