Target Audience

A demographic audience profile is based on things like…

• Nationality, political preference and religious beliefs

• Age, gender, income, education and occupation

• Ethnicity, race, and regional identity

• Hair Colour

Audiences in the C1 demographic category are from which social class?

• Middle class

• Skilled working class

• Working Class

• Lower middle class

Working class audiences are identified by which category?

• C1

• C2

• D

• E

Upper middle class audiences in the A category often hold what type of jobs?

• Teacher, architect, computer programmer

• Doctor, banker, lawyer

• Shop manager, office manager, social worker

• Joiner, nurse, cook

Waiter, labourer and shop worker are found in what category of audience?

• C2 Skilled Working Class

• C1 Lower Middle Class

• E Those at the lowest level of subsistence

• D Working class

GQ and Cosmopolitan are lifestyle magazines which primarily target audiences based on...

• Gender

• 
  Age

• Occupation

• Education

How do advertisers find out about a magazine’s target audience?

• 
  They read a few editions of the magazine to get a feel for the content

• They use press packs supplied by the magazine containing demographic profiles

• They observe the type of people reading the magazines in public and target them

• They pay people to read their magazine

What does a psychometric audience profile do?

• It defines an audience based on their health, income and age

• It defines an audience based on their educational achievement

• It defines an audience by analysing their values, attitudes and lifestyles

• It defines an audience by analysing their income and occupation

Who developed a psychometric method of categorisation featuring identities such as 'mainstreamer', 'aspirer' and 'explorer' among others?

• Todorov and Propp

• Proctor and Gamble

• Young and Rubicam

• Bob and James

According to this categorisation – what does a ‘mainstreamer’ seek?

• 
  Control

• Security

• Discovery

• Status