S5 Laundromat Case Study Analysis

Which marketing environmental force does this evidence belong to?

The number of establishments engaged in the washing and dry-cleaning rose 79 per cent from 295 in 2010 to 533 such businesses in 2020

• P (+ve)

• E (-ve)

• S (+ve)

• T (+ve)

• C (-ve)

Explain the impact of this environmental force on laundromat players in Singapore:

The number of establishments engaged in the washing and dry-cleaning rose 79 per cent from 295 in 2010 to 533 such businesses in 2020

Which marketing environment force does this evidence belong to?

“People moving into smaller flats may have less space for hanging their clothing to dry. HDB flats are getting smaller.”

• P (+ve)

• E (-ve)

• S (+ve)

• T (+ve)

• C (+ve)

Which environmental force did you classify this evidence under - explain why it belongs to this environment force:

“People moving into smaller flats may have less space for hanging their clothing to dry. HDB flats are getting smaller.”

Which marketing environment does this evidence relate to?

The rising costs of living have also made Singaporeans more attuned to living sustainably, as more opt to save money and repair and reuse their expensive bags and shoes

• E (-ve)

• E (+ve)

• S (-ve)

• S (+ve)

Explain which environmental force this evidence relates to and its impact on the laundromat industry:

The rising costs of living have also made Singaporeans more attuned to living sustainably, as more opt to save money and repair and reuse their expensive bags and shoes

Which type of decision-making process: extensive problem-solving, routine problem-solving or limited problem-solving is carried out if a consumer decided to check out a few laundromats to see which offers the cheapest price?

• Extended problem-solving

• Limited problem-solving

• Habitual problem-solving

• Routine problem-solving

Using the characteristics of problem-solving you chose earlier, explain why consumers choosing a laundromat would choose this type of problem-solving

Which of the following evidence relates to physiological (physical) needs?

• “Covid-19 made people more hygiene-conscious and working from home made them more aware of what was in their home, like their furniture.”

• “Convenience is a key factor. It is simply "more efficient, more flexible and faster" to wash and dry clothes at a laundromat when one has a large family “

• “one laundromat customer even has kids who ask that their laundry be done at night, so that their sleepwear is toasty from the dryer, just in time for bed.”

• “Some elderly Singaporeans are turning to laundromats - It has become more physically demanding to dry the clothes the traditional way, hoisting them on poles out of her kitchen window to dry in the sun.”

Which level of need in Maslow's Hierarchy does this evidence belong to? Justify your answer

Some elderly Singaporeans are turning to laundromats - It has become more physically demanding to dry the clothes the traditional way, hoisting them on poles out of her kitchen window to dry in the sun.”