Sales I - 2.01 Objective A: Explain the Nature of Selling

A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions.

• Marketing

• Advertising

• Business

• Selling

Why Do Customers Buy?

• Enhances future business opportunities

• To obtain goods/services they need and want

Why is Selling Important?

• Selling is an extremely important part of our economy.

• Influence purchase decisions

Can be touched, smelled, tasted, seen, or heard. Examples are clothes, houses, good, smartphones.

• Tangible products

• Intangible products

Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services.

• Wholesalers

• Intermediaries

• Retailers

• Sales Agents

Which type of intermediaries include: Best Buy, Wal-Mart, Target

• Wholesalers

• Retailers

• Organizations

• Entrepreneurs

Which is not one of two ways goods and services are sold to organizations for use in business operations?

• some are used to produce other goods

• some are used for general operating purposes

• enhances future business opportunities

Productive activities we pay someone else to perform. Examples are dry cleaning, lawn care, health care.

• Tangible products

• Intangible products

Which type of intermediaries include: Sams, Costco, Amazon

• Wholesalers

• Retailers

• Organizations

• Entrepreneurs

Fill in the Blank - Intermediaries: Channel members operating between the producer and the consumer or ______ user to help in the movement of goods and services.

• everyday

• regional

• international

• industrial