Entrepreneurship 4th Q1

It is the process of gathering, analyzing and interpreting the information about the product or the services to be offered for sale in the market, the market and about past, present and any potential consumers for the products.

• Data Gathering

• Primary Research

• Secondary Research

• Market Research

A data gathering technique where it can be moderated to group interviews and brainstorming sessions that provide information on user’s needs and behaviors.

• Personal Interview

• Focus Group Discussion

• Survey

• Data Gathering

A data gathering technique where it can be done via direct mail, over the phone, internet or e-mail.

• Data Gathering

• Survey

• Focus Group Discussion

• Personal Interview

It is one of the most reliable and credible ways of getting relevant information from target customers

• Primary Research

• Secondary Research

• Interview

• Data Gathering

It is the most common way to gather data with the use of questionnaires or interview schedule.

• Interview

• Focus Group Discussion

• Survey

• Data Gathering

It is the traditional method of data collection which is normally done in person with the respondents.

• Personal Interview

• Focus Group Discussion

• Survey

• Data gathering

It is an excellent method for generating and screening ideas and concepts

• Data Gathering

• Survey

• Focus Group Discussion

• Personal Interview

Which one is not a P in Marketing Mix?

• Price

• People

• Participant

• Promotion

Which statement supports Marketing Mix?

• The marketing mix is also known as the “M’s” in marketing.

• Marketing Mix is a set of controllable and connected variables that a company gathers to satisfy a target group better than its competitor.

• There are only 4 P’s in Marketing Mix.

• None of the above

Select the best definition of Product.

• A product is an item that is built or produced to satisfy the needs of a certain group of people, it can be intangible or tangible.

• A product is an item that is built or produced primarily to gain profit; it can be intangible or tangible.

• product is an item that is built or produced to compete in the world of business; it can be intangible or tangible.

• None of the above