Marketing Behavior and Segmentation Analysis Quiz

What was marketing behavior primarily focused on before the era of digital technology?

• Social media

• Print media, television, and radio

• Email marketing

• Billboards

What does consumer market behavior study?

• How to invest in the stock market

• How to cook healthy meals

• How individuals, groups, and organizations select, buy, use, and dispose of goods and services

• How businesses operate

Which of the following is NOT one of the consumer buying roles?

• Influencers

• Observers

• Users

• Deciders

What does consumer buying behavior refer to?

• The study of individuals' processes and actions when traveling

• The study of individuals' processes and actions when learning a new skill

• The study of individuals' processes and actions when evaluating and purchasing products or services

• The study of individuals' processes and actions when searching for a job

In which type of consumer buying behavior is there high consumer involvement and significant perceived differences among brands?

• Complex buying behavior

• Habitual buying behavior

• Variety-seeking buying behavior

• Dissonance-reducing buying behavior

What is an industrial market also known as?

• Business-to-Business (B2B)

• Business-to-Nonprofit (B2N)

• Business-to-Consumer (B2C)

• Business-to-Government (B2G)

Who are the ultimate product users in the industrial market?

• Influencers

• Approvers

• Users

• Buyers

What does industrial buying behavior refer to?

• Businesses' actions and decision-making processes in purchasing to supply the business

• Consumers' actions and decision-making processes in purchasing to supply consumers

• Businesses' actions and decision-making processes in purchasing to supply consumers

• Consumers' actions and decision-making processes in purchasing to supply the business

In which type of industrial buying behavior do businesses develop specific and well-defined purchasing processes?

• Systematic Buying

• Impulsive Buying

• Habitual Buying

• Variety-seeking Buying

What is a target market?

• A specific group of customers a business aims to reach with its products or services

• A specific group of employees within a company

• A specific group of competitors in the market

• A specific group of investors in a business