Creating a Unique Selling Proposition

Why is having a unique selling proposition (USP) crucial for businesses?

• It helps in reducing production costs.

• It ensures a higher employee satisfaction.

• It distinguishes a business from its competitors.

• It guarantees a business success.

What does a unique selling proposition (USP) primarily identify?

• The specific benefit that makes a business stand out.

• The geographical location of the business.

• The total number of products a business has.

• The lowest price points in the market.

What should a USP be based on to be valuable to customers?

• The brand's popularity

• The number of products sold

• The cost of production

• What makes the brand or product valuable to customers

Which of the following is NOT a characteristic of a compelling USP?

• Specific

• Vague

• Defensible

• Assertive

What is NOT a correct way to use a USP according to the video?

• As a slogan

• To answer what makes you different from the competition

• To guide branding and marketing choices

• As a specific offer like 10% off

How can a business's USP be described?

• A list of all products offered by the business

• A general statement about quality

• A detailed plan of the business model

• A position that the business takes as a whole

Which example demonstrates a company with a unique approach to its USP?

• A company selling the cheapest coffee

• A brand offering 24/7 customer service

• A coffee brand claiming to have the world's strongest coffee

• A clothing brand with the most advertisements

What is the first step in writing your own USP according to the video?

• Designing a new product.

• Identifying your competitors.

• Listing potential differentiators of your brand.

• Creating a marketing plan.

Why is it important to research the competition when creating a USP?

• To find gaps and introduce your brand differently

• To understand their weaknesses

• To compare pricing strategies

• To copy their strategies

What should a USP ultimately do for a business?

• Expand the business geographically

• Position the brand uniquely in the market

• Increase product variety

• Reduce operational costs