Journey of a Triathlete to a Shoe Tycoon

What was Olivier Bernhardt's profession before he started his shoe company?

• Shoe designer

• Engineer

• Triathlete

• Professional cyclist

What unique feature did the initial prototype of On's running shoe include?

• Carbon fiber sole

• Air cushioning

• Memory foam

• Garden hose pieces

What was Olivier's annual salary at the height of his triathlon career?

• $100,000

• $150,000

• $200,000

• $250,000

What philosophy did Olivier emphasize for success in both sports and business?

• Focus on the competition

• Invest in marketing

• Innovate constantly

• Take it step by step

What was the name of On's prototype that gained recognition at the ISPO exhibition?

• Speed Cloud

• Cloud Walker

• Cloud Racer

• Sky Runner

Which of the following was NOT a challenge faced by On in its early days?

• Manufacturing delays

• Raising initial capital

• Designing a logo

• Creating a squeak-free shoe

Which tennis legend invested in On?

• Novak Djokovic

• Andy Murray

• Roger Federer

• Rafael Nadal

What strategy did On use to convince retailers to sell their shoes?

• Celebrity endorsements

• Aggressive advertising

• Discounts on bulk orders

• Experiential marketing

What was On's revenue growth in the year Roger Federer invested?

• Up by 77%

• Doubled

• Tripled

• Up by 50%

How much did On raise during its IPO?

• $300 million

• $746 million

• $1 billion

• $500 million