Product Distribution Quiz

Which of the following would be the shortest channel of distribution?

• Producer-wholesaler-retailer-consumer

• Producer-retailer-consumer

• Producer-consumer

• None of the responses

Which of the following is not a factor that producers consider when deciding which channels to select for distribution?

• Special handling

• Perishability

• Containerization

• Number of users

A business that owns the organizations at other levels of a channel of distribution is involved in

• Wholesaling

• Channel integration

• An administered channel

• Illegal trade practices

Having one organization take a leadership position to benefit all channel members.

• Production-oriented

• Channel integration

• Direct marketing

• Matching

All the following are product design levels EXCEPT?

• Basic

• Industrial

• Enhanced

• Extended

Simon’s products include dishwashing liquid, soap, body wash, toothpaste and hand lotion. This is an example of

• A product line

• A product assortment

• Brand names

• Extended products

A facility used by a wholesaler or retailer to receive products from a number of manufacturers, repackage products, combine them with others, and ship them for sale is a

• Warehouse

• Distribution center

• Piggyback service

• Telemarketing facility

Product identification labels that can be read by scanners and that are used to track product shipments are

• Bar codes

• Container ID’s

• Piggyback labels

• ISO markers