MKT 251H

Why do companies use marketing channels?

• To reduce their total costs

• To increase product prices

• To deliver customer value

• To limit product availability

What is the main function of a marketing channel?

• To make products available for consumption

• To increase product costs

• To create products

• To generate product ideas

What does a supply chain include?

• Only downstream partners

• Both upstream and downstream partners

• Only upstream partners

• None of the above

What is the focus of a 'demand chain'?

• A customer-centric view starting with customer needs

• A production-centric view

• A logistics-only view

• A supplier-centric view

What comprises a value delivery network?

• Only the company and its employees

• Only suppliers and distributors

• The company, suppliers, distributors, and customers

• Only the company and its customers

How do distributors reduce the number of channel transactions?

• By increasing prices

• By limiting product variety

• By acting as intermediaries between producers and customers

• By producing goods themselves

Which is a function performed by channel members to add value?

• Negotiation

• Price fixing

• Product design

• Manufacturing

What is intensive distribution?

• Stocking the product in as many outlets as possible

• Exclusive distribution through one outlet

• Selective distribution through chosen outlets

• Online distribution only

What is a direct marketing channel?

• A channel with several intermediary levels

• A marketing channel that has no intermediary levels

• A channel with only one intermediary level

• A digital marketing channel

What causes channel conflict?

• Disagreements on goals, roles, and rewards

• Agreement on all channel decisions

• Lack of products to sell

• Excessive product availability