Digital Business Quiz 1

Why is it important to know who your local SEO competitors are?

• To report them to Google

• To find opportunities for content, backlinks, and citations

• To ignore them completely

• To copy their content exactly

What is an example of a broad keyword that can be used to find local competitors?

• Restaurant

• Fast Food

• Pizza Hut

• Italian Cuisine

How can you view the results in a specific area for a keyword using Semrush?

• Scroll up and click on the heatmap button

• Scroll down and hit the heatmap button

• Use a different tool

• Click on the competitor's website link

What is the purpose of tracking specific keywords related to your business?

• To decrease search engine rankings

• To improve local SEO optimization

• To confuse competitors

• To increase website traffic

What type of keywords might be recommended by the ChatGPT feature?

• Emoticons

• Specific keywords related to your business

• Unrelated phrases

• Random words

Why is it important to track multiple keywords for your business?

• To confuse customers

• To reduce website visibility

• To overwhelm the competition

• To ensure maximum coverage in search results

What is the main goal of identifying local SEO competitors?

• To better optimize your own local SEO

• To avoid them at all costs

• To file a lawsuit against them

• To make friends with them

What should you do after identifying your local SEO competitors?

• Try to sabotage their online presence

• Nothing, just continue as usual

• Optimize your own profiles using their strategies

• Block them from Google Maps

What is the benefit of knowing both broad and specific keywords for your business?

• It covers a wider range of search queries

• It increases website loading time

• It confuses customers

• It decreases website security

How can tracking specific keywords benefit your business?

• By decreasing website traffic

• By improving search engine rankings

• By confusing competitors

• By reducing local SEO optimization