Study Test 4/16/24

is the agreement giving a company the right to use another’s brand name.

• Sponsorship

• Endorsement

• Licensing

• Promotion

Which of the following is NOT one of the 4 Ps of marketing?

• Price

• Principle

• Promotion

• Product

Which of the following is the term used to describe statements of approval concerning a product made by an individual on behalf of the producer?

• Endorsement

  
  

• Sponsorship

• Royalty

• Publicity

Stadiums named for a company, such as AT&T® Center, are an example of which of the following?

• Endorsement

• Sponsorship

• Royalty

• Contingency

Piracy is considered theft.

• True

• False

Which of the following is not a service offered by zoos?

• Tours

• Animal shows

  
  

• Ability to purchase souvenirs

  
  

• Ability to purchase animals

A __________ market is a particular group of consumers a company classifies as the main focus of its marketing plan

• Core

• Focus

• Target

  
  

• All of the above

The advertising which real companies place inside of the virtual world of video games is called which of the following?

• Targeted advertising

• In-game advertising

  
  

• Subliminal messaging

• Public relations

Which of the following refers to the physical buildings or arenas where multipurpose events are held?

• Attraction venue

  
  

• Amusement venue

• Theme park

• Restaurant

A football camp for youth put on by the LSU athletics department is an example of which type of sports product?

• Sporting event

• Sports information

• Sports training

• Sporting good