Digital Media and Publicity

A sports, entertainment, or event property has the ability to maintain total control of publicity.

• True

• False

• Sometimes

• Always

Which age group is referred to as "Gen Z"?

• Adults 28-42

• Teens & Young Adults 13-27

• Older Adults 43-58

• Older Adults 59+

Identify the age group labeled as "Gen X".

• Teens & Young Adults 13-27

• Adults 28-42

• Older Adults 43-58

• Older Adults 59+

Which age group is known as "Boomers"?

• Teens & Young Adults 13-27

• Adults 28-42

• Older Adults 43-58

• Older Adults 59+

What type of content should be included in digital marketing?

• Print media only

• Radio advertisements only

• Multiple formats including images and text

• Television commercials only

Read each scenario. Based on the target audience and content type, choose the best social media platform (Instagram, TikTok, Facebook, Twitter/X, LinkedIn, YouTube, Snapchat, etc.) A family-owned bakery wants to attract more local customers and share daily specials, photos of cakes, and promote events like “Cupcake Friday.”

• TikTok

• X

• Facebook

• LinkedIn

What are the two common approaches to managing and controlling publicity in sports and entertainment?

• Proactive and reactive

• Media relations and public relations

• Crisis management and press conferences

• Media relations and publicity stunts

What are ways we use digital marketing?

• Print Ads

• Billboards

• Email Campaigns

• Social Media

• Websites

What is crucial for social networking success?

• Avoiding audience engagement

• Using only one platform

• Understanding platform demographics

• Ignoring analytics

Crisis management is important in sports and entertainment because it helps to do what?

• Sell tickets

• Enhance advertising campaigns

• Maintain image and reputation

• All of the above