Marketing and Cultural Momentum: The Stanley Cup Phenomenon

What year did Stanley's revenue see a significant increase due to TikTok?

• 2023

• 2022

• 2019

• 2020

What is a key factor in Stanley Cup's marketing success?

• Community building

• Product innovation

• Price competitiveness

• Celebrity endorsements

Who is credited with Stanley's marketing success?

• Jeff Bezos

• Steve Jobs

• Elon Musk

• Terrence Riley

What year did Stanley introduce a new product, the Quinter Tumblr?

• 2019

• 2015

• 2018

• 2016/2017

What role did TikTok play in Stanley's marketing?

• Significant in reaching new audiences

• Major role in product design

• Minimal impact

• None

What was a unique marketing approach of Stanley?

• Using only traditional ads

• Leveraging a diverse communication strategy

• Focusing solely on price discounts

• Ignoring online marketing

What does the Stanley Cup symbolize in its marketing?

• Durability

• Luxury

• Community

• Innovation

What did Terrence Riley do after witnessing a Stanley Cup survive a car fire?

• Resigned from his position

• Offered the woman a free Stanley and a new car

• Ignored the incident

• Launched a new product line

How did Stanley respond to concerns over potential lead content?

• Covered parts with stainless steel

• Stopped production

• Ignored the concerns

• Changed the material

What challenge did Stanley face at Target stores?

• Supply chain issues

• Product recalls

• Uncivilized situations

• Pricing errors