SMM Certification Practice 2

Marketing and advertising are the same thing.

• True

• False

Marketing is the process of communicating a company's value to the customer.

• False

• True

Which research method is best for getting a more in-depth look at consumer's thoughts and ideas about a product or service?

• focus groups

• web analytics

• research companies

• surveys

What common research method is best for gathering demographic and quantitative data?

• focus groups

• web analytics

• surveys

• research companies

With the help of social media, the online world has shifted from a one-to many to a many-to-many method of interactions.

• true

• false

What was the first true "social media network"?

• LinkedIn

• Facebook

• Google

• MySpace

Content marketing is a form of marketing that involves creating and sharing online material that specifically promotes your brand.

• False

• True

What is the first step of the six-step process of a social media marketing plan?

• conduct a social media audit

• create a content marketing plan and a social media content calendar

• create a social media marketing objectives and goals

• create or improve your social media accounts

Most teenage YouTube subscribers trust influencer opinions over traditional celebrities.

• False

• True

Your local floral shop has finally decided to implement a social media marketing strategy. A good strategy would be to market on all of the social media platforms.

• False

• True