Chapter 5 -MARKET ECONOMY SYSTEM
Authored by Nattida In-asa
Business
12th Grade
Used 8+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the production concept, what do consumers favor?
Cheap products
Innovative features
Luxury products
High quality products
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the product concept hold that consumers will favor?
Low cost products
High quality products
Basic features products
Outdated products
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the selling concept, what is necessary for consumers to buy the firm's products?
Cheap products
Innovative features
Large-scale selling and promotion effort
Quality products
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the marketing concept hold is necessary to achieve organizational goals?
Large-scale selling and promotion effort
Cheap products
Knowing the needs and wants of target markets
Innovative features
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the societal marketing concept, what should marketing strategy deliver?
Value to customers only
Value to society only
Value to customers and society's well-being
Value to competitors
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main focus of the production concept?
Promotion
Quality
Affordability
Innovation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main focus of the product concept?
Promotion
Innovation
Affordability
Quality
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