Marketing parcial 1

The series of actions and interactions a consumer performs before, during, and after a commercial transaction.

• Buying behavior

• Costumer services

• Client

• Sale

Experts usually study this process in market research and business owners to detect areas of opportunity that allow them to improve their processes

• Buying behavior

• Product

• Price

• Sale

Marketing campaigns have a large impact on purchasing decisions.

• True

• False

Buying behavior defined:

• How a person thinks while choosing a product.

• True

• False

• Psychological factors affecting buying behavior. 

• True

• False

• Social factors affecting buying behavior. 

• True

• False

• Cultural factors affecting buying behavior. 

• True

• False

• Personal factors affecting buying behavior. 

• True

• False

• Market segmentation is the practice of dividing your target market into approachable groups.

• True

• False

• By understanding your market segments, you can leverage this targeting in product, sales, and marketing strategies.

• True

• False