DM - recap Topic 2

Which of these is an important reason for businesses to do market research?

• To stand out against the competitors

• Ensure we produce what customers really want, not what we think they want

• Customers can review the data

• Need to answer to stakeholders on business performance

Primary research is information gathered from existing sources.

• True

• False

Qualitative research is best used to find out opinions, attitudes and feelings.

• True

• False

What is the best research method to find out:

Dentist's views on oral hygiene and mouthwash.

• In-depth Interview

• Questionnaire

• Focus Group

• Public Sources

What is the best research method to find out:

Guests' Satisfaction at Hilton Hotel.

• Public Sources

• Questionnaires

• Focus Groups

• In-depth Interviews

What is the best research method to find out:

Demographics of Singapore citizens.

• Focus Groups

• Interviews

• Public Sources

• Questionnaires

What is the best research method to find out:

Advertising concepts for new sports shoes.

• Public Sources

• Interviews

• Questionnaires

• Focus Groups

What factor(s) will affect buying behavior?

• Personal

• Social

• Cultural

• All of the above