ATL, BTL, & TTL Marketing Quiz

What does ATL stand for in marketing?

• Across the Line

• Above the Line

• After the Line

• Around the Line

Which of the following is an example of Below the Line (BTL) promotion?

• Direct Mail Marketing

• Outdoor Advertising

• Television advertising

• Radio advertising

What is the main focus of Below the Line (BTL) marketing?

• Building the brand

• Informing customers about the product

• Conversions and targeted groups of consumers

• Specific, memorable, and direct advertising activities

Which marketing strategy involves the use of both ATL & BTL marketing strategies?

• Around the Line (ARL)

• Through the Line (TTL)

• Below the Line (BTL)

• Above the Line (ATL)

What is the advantage of Below the Line (BTL) marketing in terms of ROI?

• Wider Reach

• Brand Building

• Better Connect with the audience

• Better ROI

Which of the following is an example of Through the Line (TTL) promotion?

• Digital Marketing

• In-Store Marketing

• 360° Marketing

• Television advertising

What is the main focus of Above the Line (ATL) marketing?

• Conversions and targeted groups of consumers

• Building the brand

• Informing customers about the product

• Specific, memorable, and direct advertising activities

Which marketing strategy is extremely targeted and focused on conversions rather than building the brand?

• Above the Line (ATL)

• Around the Line (ARL)

• Below the Line (BTL)

• Through the Line (TTL)

What is the advantage of Above the Line (ATL) marketing in terms of reach?

• Wider Reach

• Better Connect with the audience

• Better ROI

• Brand Building

Which marketing strategy involves marketers to create campaigns with both ATL & BTL strategies?

• Through the Line (TTL)

• Below the Line (BTL)

• Above the Line (ATL)

• Around the Line (ARL)